The hero photo does 80% of the work
Pick a bright landscape image showing the main asset: view, living room, pool or facade. Avoid blurry or dark shots.
Complete with an ordered gallery: living areas, bedrooms, bathroom, outdoor space. Reuse your best OTA photos if quality is good.
Structure in three parts: hook (why your place), details (spaces, capacity, key amenities), neighbourhood (shops, beach, transport).
Be specific: “140 cm sofa bed” beats “comfortable sofa”. Adapt your OTA tone for direct booking.
- Exact capacity and bedroom layout
- Differentiating amenities (parking, A/C, fibre wifi…)
- Walking or driving distance to highlights
Amenities and house rules
Tick every amenity actually available — guests mentally filter by needs (cot, washing machine, BBQ…).
Clear rules reduce friction: check-in/out times, parties, pets, smoking. Better to lose an incompatible booking than manage conflict on site.
In Hostiv admin, set title and meta description for Google: property type + city + “direct booking” works well.
Example: “Pool villa in Nice — direct booking”. Avoid keyword stuffing — one natural sentence is enough.